SEI Contact:

Steve Cinderby

Telephone: +44 1904 322994

Time-frame: 2011–2012

New Earswick Good Life Initiative


The aim of the project was to persuade householders in philanthropist Joseph Rowntree’s model village (New Earswick) in York to get the most out of life at a time of rising cost of food, fuel and energy.

The New Earswick Good Life Initiative took place during 2011/13 and sought to help residents find smart ways to make the most of the people, places and resources around them. Working in collaboration with teams of local residents and York in Transition, the initiative provided a series of challenges and events covering the themes of home, living environment and wellbeing.

The initiative was designed to help residents make the most of their home, community and environment and to find and enjoy local produce, travel in cheaper, healthier ways and use energy more efficiently. It connected local residents with the people and skills needed to live a healthier, happier, handier life in New Earswick.

Video of the launch event.

SEI Video NewEarswick YouTube uVSIkoe6Urk

The Good Life Initiative continues the legacy of Joseph Rowntree who established New Earswick at the turn of century in the belief that the employees of his York cocoa factory should live in quality housing in pleasant surroundings, be they workers or managers.